New “Dash” magazine

Business
By STUART ELLIOTT
Published: June 13, 2010
Parade will introduce a newspaper magazine called Dash, which will draw from Condé Nast publications like Bon Appétit and Gourmet.

It will launch online at dashrecipes.com in September, drop a preview print issue in November, and begin its regular monthly circulation to about eight million readers via 100 different newspapers in February.

With the proposed tagline of “Simple. Fast. Delicious.” Dash is meant to appeal to a mainstream audience.